About Us

img
Who We Are

About Advisor Advisory

Advisor Advisory is Canada’s trusted platform for discovering, evaluating, and selecting the right Investment Advisor.

We empower investors to make informed, confident financial decisions by providing unbiased, transparent, and continually updated insights on licensed Investment Advisors. Because we believe finding the right advisor shouldn’t be a guessing game.

Whether you’re looking to understand an advisor’s qualifications, review their professional affiliations, check their location, or explore authentic client feedback, Advisor Advisory brings everything you need into one seamless, easy-to-use platform — helping you compare professionals and find the best fit for your financial goals.

Currently serving Atlantic Canada, we are proud to be laying the foundation for a nationwide network. As we grow, our mission remains the same: no matter where you are or what your financial needs may be, Advisor Advisory is your partner in finding the right Advisor.

OUR SIMPLE PROCESS

How We Work

img

Step 01

Search and Browse

Start by exploring our growing directory of licensed Investment Advisors. You can search by location, firm, specialties, or areas of expertise to narrow down the advisors who fit your specific needs. Whether you’re looking for someone local or a specialist in a particular area, we give you the tools to find them quickly and easily.

img

Step 02

Compare Profiles

Once you’ve found potential advisors, dive into their profiles to see clear, verified details. We show you unbiased information about each advisor’s background, credentials, focus areas, and client feedback — all laid out for easy side-by-side comparison. No marketing fluff, no pay-to-rank tricks — just the facts you need to make a smart choice.

img

Step 03

Connect with Confidence

When you’ve identified an advisor who feels like the right fit, you can reach out directly to start the conversation. By giving you transparent, trustworthy information up front, we help ensure that your decision is based on real expertise and merit — no biased referrals or guesswork.

img
Our Story

Why We Exist

Our founder, Onur Gultepe, spent years in the financial industry and saw firsthand how difficult it is for clients to evaluate advisors before entrusting them with their hard-earned money. Frustrated by the lack of transparency and motivated by a desire to help people make better financial decisions, he set out to build a platform that puts fairness and trust at the center. So, Advisor Advisory was born from a simple but powerful realization: finding the right investment advisor shouldn’t be a guessing game.

Too often, the playing field is uneven — favoring Investment Advisors with the loudest marketing, the luckiest connections, or word-of-mouth referrals, rather than those who truly bring expertise and value. Even with all the regulations and oversight, no centralized, user-friendly platform existed where everyday investors could research advisors and make side-by-side comparisons.

That gap sparked the creation of Advisor Advisory — a platform designed to empower investors, improve transparency, and raise the bar for advisor-client relationships in Canada. We believe that when clients are informed, the entire ecosystem benefits: investors get better service, and advisors stand out based on expertise and merit.

Our Mission

Our mission is simple but ambitious: to bring trust and transparency to Canada’s wealth management industry.

We believe that when investors have access to better, clearer information, they can make smarter, more confident decisions about who they trust with their money. And when advisors are given a fair platform to showcase their expertise — not just relying on marketing, referrals, or word-of-mouth — the entire industry rises to a higher standard.

At Advisor Advisory, we are here to level the playing field. We want to empower investors, elevate exceptional advisors, and help build a financial ecosystem where trust, accountability, and transparency aren’t just buzzwords — they’re the norm.

Values

Our Values

At Advisor Advisory, we are guided by three core values:

img
Integrity & Trust Above All

We hold ourselves to the highest ethical standards, staying fully independent, fair, and accountable. With verified information, transparent practices, and no hidden agendas, we earn the trust of both investors and advisors — and we work every day to keep it

img
Uncompromising Transparency

Advisors can’t pay to be promoted on our platform. Advisors may only pay to share additional, genuine information about their qualifications and services on their profiles and never to influence rankings or visibility. Client reviews are verified, and spot checks are performed to ensure honesty, accuracy, and trust.

img
Fairness and Accountability

We are here to level the playing field. Every advisor is evaluated by the same standards, and every investor gets equal access to reliable insights — no favoritism, no shortcuts, no special treatment.

img img
img
Our Goal

Where We’re Headed

At Advisor Advisory, we’re just getting started. While we currently serve Atlantic Canada, our goal is to expand nationwide — bringing transparent, reliable advisor insights to every investor across the country. In the future, we aim to build even more tools, grow our advisor network, and help set a new standard of trust, fairness, and accountability in Canada’s wealth management industry.

Explore Top Advisors

Founder’s Note

“I created Advisor Advisory because I believe every investor deserves to feel confident, informed, and respected when choosing who to trust with their money. This platform isn’t about flashy marketing or industry politics. It’s also not about who pays the most for advertising or referrals — it’s about giving people access to the truth and helping great advisors rise based on real merit. Thank you for being part of this journey.”



— Onur Gultepe